Our Story

Born in Toronto. Worn in North America.

Step into the whimsical world of JellyCoat, where every stitch is infused with love and every plushy toy finds its own voice from unique clothing. Born amidst the vibrant streets of Toronto, JellyCoat has become a beacon of joy across North America since the spring of 2024.

At JellyCoat, we don't just make clothing; we craft stories. With each handmade piece, we celebrate the unique personalities and emotions of every plushy toy. It's more than just dressing up—it's about adorning your beloved companions with heart and soul.

Our brand is a tapestry of generations, weaving together the love and creativity passed down from grandmothers to mothers and daughters. From the magic hands of a grandmother stitching clothes for a first doll to a mother continuing the tradition with her own daughter, JellyCoat embodies the warmth of familial bonds and the power of imagination.

Our mission

Our mission is to bring smiles to your face and your beloved toys alike. Let's embark on a journey to rediscover our inner child and spread joy at every stitch!